Official Colors
Primary Palette
Â鶹¹ÙÍø Tech Red and Â鶹¹ÙÍø Tech Black are our official colors and the primary palette we use to represent Â鶹¹ÙÍø Tech University. They can be found on both official communications such as business cards, letterhead and presentations, as well as in a broad range of marketing materials. Red and black should dominate all Â鶹¹ÙÍø Tech University endorsed identities such as logos, marks or promotional graphics.
On collateral materials, event banners and presentations we often employ Â鶹¹ÙÍø Tech Red as the dominant background on which to communicate our key messages and supporting imagery. You'll see examples of this approach in our presentation templates, in print collateral and event banners where Â鶹¹ÙÍø Tech Red acts as a foundation for the Â鶹¹ÙÍø Tech Black Signature Bar and the Official Seal or Academic Signature of Â鶹¹ÙÍø Tech University.
Â鶹¹ÙÍø Tech Red is a specially formulated color mixture and officially approved ink specifications must be obtained from service representatives. When working with color swatches within your design and production applications use PANTONE® 485 C/U for spot designations. Indications must be provided to all printers that Â鶹¹ÙÍø Tech Red will replace those spot color designations in your specifications. CMYK, RGB and hexadecimal color values are listed below that best approximate our special Â鶹¹ÙÍø Tech Red. When printing process colors, we add percentages of cyan and magenta to the process black to create a richer, deeper black. We call that Â鶹¹ÙÍø Tech Black.
Secondary Colors
Our secondary palette plays a limited but important role in our marketing and communication materials. It provides a complementary set of colors for charts, graphs and diagrams where a range of hues helps to classify and differentiate information for the reader. We've selected colors that reflect the warmth found in our distinctive campus architecture, our regional landscape and in our community. Percentages of each may be used to extend the number of colors and values required to separate different information sets in charts, graphs and diagrams.
Our secondary palette also includes a light and dark gray to support a range of graphic and typography treatments. The secondary palette should never replace or dominate our primary colors of red and black, although grays may be employed as large color fields within black-and-white executions.
*PANTONE® is a registered trademark of Pantone, Inc.